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To be truly effective growing a more profitable and sustainable business, you need more than just a website. You also need expertise in tools such as Social Media Management, Reputation Management, Search Engine Optimization, Email and Content Marketing, PPC services, and more.
To be truly effective growing a more profitable and sustainable business, you need more than just a website. You also need expertise in tools such as Social Media Management, Reputation Management, Search Engine Optimization, Email and Content Marketing, PPC services, and more.
The concept of Search Engine Optimization has been around for nearly 3 decades, although maybe only popular for the last 15-20 years. It is also an evolving process, meaning that even strategies that worked a year or two ago may now produce lower or even bad results.
Pay per Click advertising can be successful but can also be cost prohibitive. A significant consideration when implementing a PPC campaign is the immediate results that can come from it. Well-designed PPC campaigns provide traffic, leads, and customers rapidly once the ads start running. However, costs can add up quickly and and an improperly structured campaign can be quite expensive. But PPC campaigns are a bit more complex and require careful planning.
Effective digital marketing is more than just promoting and selling products and services. Although concepts based on traditional marketing skills are valid, the tenor as well as the tools of promoting your business is a critical aspect and communicating with your customers.
Everything about your website - including the content, the way it looks, and the way it works - is determined by the website designer. Web design is the process of matching your specific business goals with proven methods designed to inform, attract and retain clients.
Email marketing can be a powerful tool to cost-effectively communicate with your market in a way that’s immediate. Common goals in a structured campaign include building brand awareness, obtaining prospects, nurturing leads and generating sales.
No business wants a website. Every business wants the outcomes of having a complete, effective digital marketing system bringing in more profitable and sustained revenue.
ROI (Return on Investment) measures the gain or loss generated on an investment relative to the amount of money invested. Although ROI is typically a reflection of purely monetary investment, loss of potential revenue as well as lost time and energy are also important factors to consider.
Best practices including monitoring outcomes and making adjustments as needed to optimize results.
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The most important factors to consider when evaluating how many social media tools you should use include knowing how your customers are looking for you, how engaged those users are and which methods are not only most effective but also the most efficient.
Targeted, useful content that keeps the attention of your viewers, keeping them on the page longer and clicking on your content definitely has a positive impact on your SEO.
Traffic to the website is tracked and analyzed using several metrics. It is important to know where your traffic is originating, how it was generated (organic vs. paid) and also which search terms or keywords are bringing in page views. It is very common to have different landing pages targeting specific keywords in addition to the keywords targeted on your main pages. While specific results can never be guaranteed, we use proven methods to drive more business to out clients.
This is really a two-part question. The structure of the website may be fine or may need to be updated. Nearly 70% of search traffic now comes via mobile devices so if your page is not optimized to support mobile traffic, you could be losing potential clients.
As part of the initial consultation, we will look at the elements of your current site such as content, photos, color scheme etc. Those are able to be migrated, often times with some improvements such as compression to make the pages load faster.
The timeframe required to develop a site will vary based on the complexity of the site, the amount of content that can be reused vs how much needs to be created, and also how many additional tools and plugins will be implemented. The average small business site can be completed in 2-4 weeks.
Once the site is setup, there are several ways for a website owner to continue to add content ranging from blog post updates to customization. However, depending on the tools in place it is usually more efficient and effective for the site to be maintained by a dedicated team of professional digital markets.